Search Engine Optimization. Special Issue published in Future Internet [open access book]

search engine optimization (SEO). Book cover
Clic to go to download site page

The introduction of the World Wide Web (WWW), 25 years ago, has considerably altered the
manner in which people obtain information. Soon after the introduction of the WWW, it was evident that traditional browsing was totally insufficient for internet users to locate the information that interests them. This need was covered with the development of search engines.

Today, search engines play one of the most important roles in disseminating content. Search engine optimization (SEO) is a collection of strategies that improves a website’s presence and visibility on a search engine’s results page (SERP). In other words, the higher and more frequently a site appears in search results, the more visitors it will receive through the use of search engines. The importance of SEO can be understood by the fact that many web sites today receive the majority of their web traffic through a search engine’s organic results.

The methods that SEO includes can be divided into four major categories: keyword
search engine indexing, on-page optimization, and off-page optimization. On-page optimization includes the management of all factors associated directly with someone’s website (e.g.,keywords, appropriate content, and internal link structure), while off-page optimization includes all the efforts made away from the website such as link building or social signal strategy.

Undeniably, the world of search engine optimization has changed and evolved drastically over the years with a shift away from traditional ranking factors towards deeper analysis, and factors such as quality, multi-form content, and social signals. However, even though SEO has changed a lot, it remains an important part of any digital marketing strategy.

This special issue is soliciting theoretical and case studies contributions, discussing and treating challenges, state-of-the-art technology, and solutions on search engine optimization, including, but not limited to, the following themes related to SEO: Theory of SEO, different types of SEO, SEO criteria evaluation, search engines’ algorithms, social media and SEO, SEO applications in various industries, SEO in media web sites, etc.


To download/To read the book


  • Andreas Veglis and Dimitrios Giomelakis. Search Engine Optimization
    Reprinted from: Future Internet 2020, 12, 6, doi:10.3390/fi12010006
  • Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis and Makrina Karagkiozidou.
    Important Factors for Improving Google Search Rank
    Reprinted from: Future Internet 2019, 11, 32, doi:10.3390/fi11020032
  • Andreas Giannakoulopoulos, Nikos Konstantinou, Dimitris Koutsompolis, Minas Pergantis and Iraklis Varlamis. Academic Excellence, Website Quality, SEO Performance: Is There a Correlation?
    Reprinted from: Future Internet 2019, 11, 242, doi:10.3390/fi11110242
  • Cristòfol Rovira, Lluís Codina, Frederic Guerrero-Solé and Carlos Lopezosa. Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus
    Reprinted from: Future Internet 2019, 11, 202, doi:10.3390/fi11090202
  • Dimitrios Giomelakis, Christina Karypidou and Andreas Veglis. SEO inside Newsrooms: Reports from the Field
    Reprinted from: Future Internet 2019, 11, 261, doi:10.3390/fi11120261
  • Minos-Athanasios Karyotakis, Evangelos Lamprou, Matina Kiourexidou and Nikos Antonopoulos. SEO Practices: A Study about the Way News Websites Allow the Users to Comment on Their News Articles
    Reprinted from: Future Internet 2019, 11, 188, doi:10.3390/fi11090188

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