The sustainability of the news media is a priority for democratic societies; yet, in the hypercompetitive digital world, they are losing relevance and face the forbidding challenge of public disengagement as trust in the news wanes. Boosting media relevance and engagement are critical in this quest for sustainability. Still, there are clear opportunities to enhance their specification. We seek to illustrate how they can be operationalised by fostering three of the industry’s key dimensions: reputation, visibility and audience loyalty.
This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece
This study, which adopts a quantitative–qualitative methodological design, proposes, describes, and applies a taxonomy for the analysis of digital media web interfaces. Based on a review of the literature, two rounds of expert judgment, and a pilot test, the research identifies 14 thematic dimensions, 36 indicators, and 69 variables.
This study aims to identify the main characteristics – methods, techniques and tools – of the instruments of evaluation described in this literature, with a specific concern for the factors analysed, and based on these, a multipurpose model is proposed for the development of new comprehensive instruments.
In this report we propose to present in some detail the complete arc that begins with the writing and ends … Leer más
Scimago Media Rankings (SMR) is a database of media outlets from around the world that analyzes the web reputation of … Leer más
Fundamentals of the use of literature reviews in doctoral theses. Use of the Scopus and Web of Science databases for literature reviews and scoping reviews. Use with Mendeley. Advanced search functions. Boolean operators. Parametric search. Use of the results page. Using the record for information discovery functions.
Why do films certain remain influential throughout film history? The purpose of this paper is to attempt to answer this … Leer más
Abstract The concepts of relevance and engagement provide an approach to understanding new media companies’ search for a new sustainability … Leer más
La buena divulgación científica consigue que el conocimiento científico sea accesible para todos. Esta es una misión importantísima, porque una … Leer más