Metodologías

Metodologías de investigación académica. Tesis doctorales. Trabajos de fin de máster. Metodologías de investigación cualitativa.

Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media [open access journal article]

This study, which adopts a quantitative–qualitative methodological design, proposes, describes, and applies a taxonomy for the analysis of digital media web interfaces. Based on a review of the literature, two rounds of expert judgment, and a pilot test, the research identifies 14 thematic dimensions, 36 indicators, and 69 variables.